How to turn your competitors into your biggest boosters.
They may be doing it already.
Sometimes it’s less about the great things you’re offering and more about the awful things your competitors are trying to sell. We realized, when it came to their offers, that Spectrum’s competitors were their own worst enemies.
So we decided to just get out of the way
and let them have at it.
You don’t need fancy when you have facts.
The truth is a powerful tool. In this case, Spectrum’s competitors’ offers were simply below par. So we let their own words - and their own employees - do the work for us. It’s another example of hitting hard, but doing it with a smile.
They’re selling it,
don’t buy it.
One of our favorite taglines. It’s not literature. There’s no fancy word play. It’s not even a call to action. It’s just a quick word from a friend. Not selling, but guiding. And customers appreciate you for that.
-
← Back to
Rookline | Company Launch
-
More Work →
Marla Aaron | Brand Evolution