How to kickstart a startup.
New-school the
old-school.
Golf was first played 500 years ago.
Golf apparel appeared a few days later. It meant Rookline was turning up to play in a crowded category - against competitors spending billions on research, marketing and endorsements. They couldn’t outspend. But they could out-obsess.
Turn passion into sales.
Golfers really, really love golf. They also suspect that big brands only pay lip service to it. That would be Rookline’s edge. Harness the passion that drove them to create the clothing line. Turn it into a voice. Be the guy you’d want to play a round with. Fun. Knowledgeable. The anti-celebrity. You.
No celebrities required.
Meet golfers where they live - on course and on social. Highlight product features relevant to them. Speak to their experiences. Then watch how cutting edge fashion and cutting edge comms create something from nothing.
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